How to Optimize Images for SEO

Since people are more intended towards mobile devices the benefit of adding images within the search results are absolutely clear, because the image results are more easily viewed, tacit and clickable than regular organic listings.

Have you ever noticed that image can generate lots of traffic for your website.

If you want more traffic then it is extremely important to optimize your website images.The following points will help you  to optimize images:

5 Tips to Optimize Your Image to Rank Higher in Search Result

1. Filename

Giving the filename of an image matters when it comes to SEO. So it is essential to give a proper file name before you upload your image, give a descriptive keyword-rich filename for your  image. For example, my-new-black-kitten.jpg is a lot more informative than IMG00023.JPG.

2. Alt Text

Alt text is alternative text. Alt text is an important factor in image optimization. It is useful for search engines as well as for users:

• As search engine can’t read images, so they use alt text to understand images.
• When user’s browsers can’t properly render images or people with low bandwidth connections are not able to see the image, then descriptive alt tags will help them with information.

Here is the example of alt tag source code:

<img src=”http://www.example.com/abc.jpg” alt=”ABC” />

3. Image Quality

Don't compromise on image quality, because high quality images improve your website user experiences.

4. File Compression

As site speed is one of the ranking factors, and image can make your pages heavy. So compress images before uploading it into the website. You can use tools like compressor.io, Compress JPEG to reduce the size of images.

5. Image Linking

Always use relevant anchor text for your page when linking the images. Proper image linking will help you to achieve better results

These easy image optimization tips not only help you to rank well in search engine but also very effective to boost your website traffic.